Retail Stores
Our Legacy & Reach
With a rich history of operating more than 20 retail locations throughout Minnesota and Wisconsin, our retail division has been a cornerstone of fan engagement and authentic team merchandise.
Each store has been carefully curated to reflect the passion, identity, and traditions of the local fan bases, carrying a unique assortment of licensed apparel, accessories, and memorabilia tied to the region’s professional sports teams and universities.
Flagship Stores & Game-Day Powerhouses
Today, our flagship retail operations serve as iconic gathering points for fans:
• University of Wisconsin – Our presence on campus provides students, alumni, and supporters with the latest Badgers gear on the very grounds where their teams compete.
• Minnesota State Fairgrounds – At one of the state’s most beloved venues, we serve fairgoers year after year with a wide array of fan apparel and commemorative items.
• Lee & Penny Anderson Arena, University of St. Thomas – As part of our newest expansion, we operate Tommie’s Locker Room, the official team store for St. Thomas Athletics.
In each of these locations, we not only operate retail storefronts but also deliver unforgettable game-day experiences, managing and staffing kiosks, pop-up booths, and mobile trailers in premier stadiums and arenas.
Game-Day Retail & In-Venue Merchandising
We’re more than just a store — we’re embedded in the heart of the action. On game days for teams like the Wisconsin Badgers and the St. Thomas Tommies, our trained team is on the ground to deliver first-class fan service.
Whether it’s a big match in the Lee & Penny Arena, a marquee game at the University of Wisconsin, or a bustling afternoon at the Minnesota State Fair, we bring the right mix of products, presence, and energy.
Event Retail & Pop-Up Expertise
Beyond fixed retail locations, we are experts in event-based merchandising. Our team designs, launches, and operates temporary retail setups — from kiosks and trailers to pop-up stores — at major venues and occasions.
We bring full-service support, including:
• Staging and logistics: Planning and building your retail footprint
• Product promotion: Activating new merchandise, limited edition drops, or seasonal launches
• Staffing: On-site retail experts who know fan psychology and merchandising best practices
Strategic Product Design & Launch Capabilities
Our deep experience in both retail and event management uniquely positions us to help brands, teams, and institutions design, launch, and promote products. We’ve supported a wide variety of initiatives, such as sales meetings, grand openings, and product introduction events — all with flair and operational precision.
